• Purpose

    Aide exists to accelerate the growth and transformation of entrepreneurs and brands by connecting them with key resources, and accompanying them every step of the way toward success.

  • Vision

    To become a unique space where ideas transform into concrete actions, the local grows into the national, and the national expands internationally.

  • Mission

    To help entrepreneurs and brands grow and expand through practical solutions, innovative strategies, and an exclusive network of connections. Our focus is on
    personalized guidance and effective actions that drive real results.

AIDE is more than a brand. It’s a story.

Some names are just words. Others are gifts—offered with meaning, carrying a legacy.
Aide is not just a brand. It is a journey, a bridge between worlds, a tribute to the people and experiences that have shaped it. It is the story of moments that change everything—of unexpected encounters, of deep-rooted traditions, of lessons learned from those who defined an industry.

  • 爱德 (Aide) – Love and Virtue

  • Aide – Help

  • -mandarin-

    A name given in Asia, recognizing integrity,
    vision, and the ability to build meaningful connections.

  • -french-

    A tribute to the mentorship, knowledge, and guidance received from the pioneers of the luxury world.

The person behind

I am Eduardo Tartalo, an entrepreneurial and strategic person. I love branding and I love to create brands from scratch. Over the years of my career as a brand builder, I have perfected the art of creation. 

Piaget has been my canvas and I have painted plenty. From Sales Manager to Brand Manager, from Brand Manager to General Manager for Southeast Asia, from General Manager to Regional Director for SEA and Oceania. 

During this time, I have learned the value of patience, integrity, strategy, and credibility. I have a simple motto in life – ‘customer satisfaction is the key to success’. I have always worked toward satisfying my clients, and I plan to continue the legacy. 

The Story

A Name Given, A Bond Created.
It happened in the heart of an exclusive high jewelry event, surrounded by pieces crafted to tell stories of legacy, beauty, and rarity. Among the select few in attendance was a distinguished private client—one of those rare individuals whose presence commands respect, not just for their status, but for their wisdom.
As we spoke, navigating through the delicate art of savoir-faire and the unspoken language of trust, he paused. He observed. Then, with the solemnity and intention that only deep-rooted cultures understand, he gave me a name.
爱德 (Aide) — “Love and Virtue.”
In that moment, I was no longer just a foreign executive in Asia—I was embraced by a world that had become my home for over eight years, spanning across Asia and Oceania. A world that shaped the way I saw business, relationships, and success.

Learn More About Our Approach